Consumer Behaviour Assignment Example | Topics and Well Written Essays - 1750 words

Consumer Behaviour - Assignment ExampleA synopsis of their responses is identified in the following table. Influencing Factors Respondent 1 Respondent 2 Respondent 3 Respondent 4 Name Stuart Jane Mark Danial Age 23 35 31 28 Perception to the highest degree Body cosmetics Thinks that corpse cosmetics are important part of personal hygiene Thinks that body cosmetics have become a necessity Thinks that cosmetics ultimately worsen the body conditions Thinks that body cosmetics are highly important Perception about Body Lotion Thinks that they have become an important part of cosmetics Thinks that creams and shower gel fucking do the job Thinks that normal soaps and massage oils are the best Would certainly like to own one Description of their self Considers himself as an early adopter of new mathematical returns Is not very scar loyal Will buy any harvest spined at competitive price Believes in Tried and time-tested products Is always anxious to update his fashion statement Soc ial Influence in Product purchase decisions He would opt for personal investigation kinda than social groups Prefers to take the help from his peers before purchasing a decision. Believes that social pressures are not that important. Individuality matters more Wants to stand out from his peers in scathe of the products he uses Influence of Cultural Background Thinks that culture stops him from being an early adopter Considers that culture defines the limits to his purchase decisions Considers that Culture is most important in purchase decisions Has no consideration for culture. Can opt for any product if it suits his needs Psychological Factors Thinks that the promotions is most important in motivating consumers to buy the product Thinks that the texture of the product and its physical layout is most important Thinks that the most important factor is the utility that the product provides Thinks that the linkage between consumer need and the utility of the product can motivate the customer to buy Recommendations for Aqua mist Considers the product to be reliable because of the brand name wants to buy the product immediately Considers that although the product is good, more work should be done on the layout of the lotion bottle and the logo Wont buy the product as it does not offer any think new in his opinion. Wants to buy the product if it is readily available in the market and hype for the lotion Is created. Considering the responses provided by the respondents and evaluating the characteristics of Aqua Mist and the associate product line of Lush Cosmetics, we can easily identify that the prospects of this product are great. If the company launches the product with a clear reference to the brand and clearly communicates the core characteristics of the body lotion, the customers will be eager to buy the product (Kardes, 2011). CONCLUSIONS AND RECOMMENDATIONS In the introduction of the report we clearly identified that the Lush cosmetics is a well establish ed company which has its operations running in several countries and therefore, it has the privilege of enjoying a strong brand name and some loyal consumer base. We indeed identified the product line expansion strategy of the company in terms of launching a new product called Aqua Mist and related product categories. When considering the decisions like product launch, it is important that a thorough research on the market conditions and the consumers of the products is made and to accomplish the task we identified some of the factors that